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Breaking News – SketchSHE release new song about thrush

Avatar Kádas István | december 10, 2018

They are the glamorous trio who rose to fame after filming themselves miming along to tunes in their car.And now Australian comedy group SketchSHE have taken to the skies on a jaunt through a condition many women are too embarrassed to talk about – thrush.YouTube stars Shae-Lee Shackleford, Lana Kington and Madison Lloyd opted for a high altitude singalong in a bid to break the stigma surrounding the infection.In the music video clip, the women, dressed as SketchSHE Airlines flight attendants, reassure a self-conscious passenger who needs to take her thrush medication.The comedy group – who was featured on  Ellen DeGeneres for their ‘Mime Through Time’ video – are famously known for their entertaining clips, where they sit in a car and mime along to top hits as different characters.Now, SketchSHE has teamed up with Bayer’s thrush treatment Canesten to launch Thrush: The Musical to encourage women to feel comfortable about the condition.The lyrics goes: ‘Many of us get thrush, so why the hush?’We want you feelin’ fine on SketchShe Airlines.’No reason for it to be taboo. Yeah, it’s just a case of thrush in your coochie coo.’Up to 75 per cent of Australian women experience thrush at least once in their lives – but are too afraid to admit or talk about the condition.Creating the bespoke music video after partnering with media agency PHD, the campaign used comedy as a means to overcome the barrier.The video aims to inspire women to hopefully feel less alone in the condition and feel comfortable seeking treatment.’We were finally able to bring our Britney-Spears-esque dream of performing on an aeroplane to life,’ SketchSHE said.’Buckle up as we take you for a song and dance about what many of us experience in our lady garden.’Brand manager for Canesten Stephanie Weschke said they hope the playful video opens up a conversation about thrush.’We want women to feel empowered and confident about their intimate health and wellbeing,’ she said.’That’s why we are very excited to partner with SketchSHE to help raise awareness about thrush, a condition that is very common among women.’While it can be embarrassing to talk about, the collaboration on Thrush: The Musical with SketchSHE is an exciting avenue for us to help women who may suffer from it feel less alone.’Director of Content at PHD Content Angela Rapley said talking about women’s intimate health should not be a difficult task.’We hope that this campaign will make women smile and feel just a little less awkward about getting treatment,’ she said.’Some of the euphemisms in the song are not for the faint-hearted, but at the end of the day it’s a bit of fun about a subject that’s normally never talked about.’
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Written by Kádas István

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